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“Be There”
School Attendance Initiative
CREATIVE STRATEGY
Challenge:
Convey quickly to the general public the importance of school attendance for children’s futures.
Solution:
Put a graduation hat on the heads of kids from kindergarten to high school to illustrate the result of good attendance.
Created concept as lead staff, produced print materials, and managed video production.
My role:
GRAPHICS: Kindra Goertzen, United Way of the Plains ; VIDEO PRODUCTION: Intake Studios
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