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Insights


Delane Butler
Oct 23, 2024
What can a 119-year-old Coca-Cola ad teach us to help our marketing be effective?
A few weeks ago I noticed a can of Coca-Cola in our refrigerator. It stood out because our family doesn’t have soft drinks in our house...


Delane Butler
Sep 5, 2024
Use the Billboard-Is-the-Size-of-a-Business-Card Technique to Keep It Short & Simple
Have you ever driven by a billboard that has type so small that you can’t read it as you drive by at 60 miles per hour? Such a waste of...
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